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NCI and RARE Inspiring Southern Ecuador Communities to Conserve Natural Resources
January 2011

Marketing social change on the community level for conservation benefit

NCI and US-based conservation NGO, RARE are collaborating to inspire southern Ecuadorian communities to conserve their natural resources. RARE has been working for decades to raise environmental awareness and inspire conservation using its “Pride Campaign” methodology that helps to inspire small community members to take pride in the natural assets that make their communities unique, offering them viable means to protect these assets. Pride campaigns market social change on the community level and utilize various educational activities throughout a year-long campaign to effectively change how a threatened animal, habitat, or natural resource is used.

RARE Pride CampaignThe beginning of 2011 marked the start of a campaign managed by NCI to protect the watersheds of the city of Zumba in southern Ecuador, with the goal of conserving the 12,000 acre San Andres forest which protects the water supply and water quality in the region. The high level of deforestation, cattle grazing, and land conversion to pasture continually threatens the health of the mountain streams and tributaries that serve as the sources of drinking water for the local population. With the support of NCI, local government officials and RARE, a Pride Campaign was inaugurated on January 3rd in conjunction with the festivities that celebrate the city’s foundation. In addition to initiating a reforestation project on public land, this campaign will ultimately incentivize local farmers to protect water tributaries and take steps towards minimizing erosion and runoff.

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